Google & Sensis - two people chasing the same lunch.

I picked up the AFR weekend edition (I do this a few times a year, if a front page banner catches my eye). I see that Google looks like a threat to Telstra's Sensis business.

I would post a link to it, but AFR appears to be subsidiary of ‘Dinosaur Press’.

A Search on the AFR site gets you this result.

Google begins to map its way around Australia
Google's assault on Sensis and its dominance of the Australian mapping and directory business has begun with the unofficial launch of Google Maps.
The Financial Review 20/05/2006 Cost - $3.30 463 words

There has to be a lot of scope here for playing around with different Google interface and developing new product for the local market (initially).

Google Sensis Google+Sensis Google+Maps AFR+Dinosaur