Over at twitter, I just twittered this comment.
@gnoll110 Ads as online tip jar? - Seth Godin is wrong http://tinyurl.com/6fb5pg - JD is right http://tinyurl.com/3hrm27
Seth Godin has blogged a string of posts that ended with a post entitled "Ads are the new online tip jar".
I agree with JD. Just click when you have no interest and then not buying sends distorting info to the advertiser. It tell 'em there is something wrong with the ads landing page. When in fact the problem is in the embedded ad or more generally, simply offering a product no one wants.
Gnoll110
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